媒体使用指南丨Media Usage Guidelines

本版使用指南生效日期:2023年3月26日
本版使用指南发布日期:2023年3月26日

Issuance Date: March 26, 2023
Effective Date: March 26, 2023

注:

1、NASA中文网站(网址为www.nasachina.cn)的内容均转载自美国国家航空航天局网站(网址为www.nasa.gov),如欲使用本网站的内容,请参考美国国家航空航天局媒体使用指南。

2、如本指南设有中文和英文版本,中文版本仅作参考,英文版本与中文版本如有不一致,以英文版本为准。

Note:

1. The contents of NASAChina website (www.nasachina.cn) are reprinted from the NASA website (www.nasa.gov). To use the content on this site, please refer to the NASA Media Usage Guidelines.

2. If this Guidelines are available in Chinese and English, the Chinese version is for reference only. The English version of this Guidelines shall prevail in the case of any inconsistency between the two language versions.


非商业用途的静止图像、录音、视频和相关计算机文件

Still Images, Audio Recordings, Video, and Related Computer Files for Non-Commercial Use

美国国家航空航天局(以下简称NASA)的内容(用于再现三维模型的图像、音频、视频和计算机文件,例如任何格式的纹理图和多边形数据),在美国通常不受版权保护。您可以将本材料用于教育或信息目的,包括照片集、教科书、公共展览、计算机图形模拟和互联网网页。此一般权限扩展到个人网页。

NASA content – images, audio, video, and computer files used in the rendition of 3-dimensional models, such as texture maps and polygon data in any format – generally are not subject to copyright in the United States. You may use this material for educational or informational purposes, including photo collections, textbooks, public exhibits, computer graphical simulations and Internet Web pages. This general permission extends to personal Web pages.

新闻媒体、学校和教科书作者可以在不需要明确许可的情况下使用NASA的内容,但必须遵守这些准则。以事实的方式使用的NASA内容并不意味着可以在不需要明确许可的情况下使用。应该承认NASA是这些材料的来源。NASA偶尔会在其网站上使用经许可的第三方受版权保护的材料。这些图像将被标记为版权保护,并带有版权所有者的名称。NASA的使用并不意味着其他人有权使用相同的材料。如欲使用受版权保护的第三方材料必须直接联系版权持有人。

News outlets, schools, and text-book authors may use NASA content without needing explicit permission, subject to compliance with these guidelines. NASA content used in a factual manner that does not imply endorsement may be used without needing explicit permission. NASA should be acknowledged as the source of the material. NASA occasionally uses copyright-protected material of third parties with permission on its website. Those images will be marked identified as copyright protected with the name of the copyright holder. NASA’s use does not convey any rights to others to use the same material. Those wishing to use copyright protected material of third parties must contact the copyright holder directly.

NASA在网上有大量的图像和视频库,包括历史图像、当前任务、天文图片、地球图像以及搜索NASA图像的方法。一般来说,每个任务和项目都在主题页面上有一个视频和图像集合。例如,可以在https://www.nasa.gov/mission_pages/station/videos/index.html上找到关于空间站的视频。也可以在我们广泛的社交媒体渠道上找到以上内容。

NASA has extensive image and video galleries online, including historic images, current missions, astronomy pictures, Earth images and ways to search for NASA images. Generally, each mission and program has a video and image collection on the topic page. For example, Space Station videos can be found at https://www.nasa.gov/mission_pages/station/videos/index.html. Content can also be found on our extensive social media channels.

如对具体图像有疑问,请致电202-358-1900。如对具体视频有疑问,请致电202-358-0309。

For questions about specific images, please call 202-358-1900. For questions about specific video, please call 202-358-0309.


用于商业目的的NASA内容

NASA Content Used for Commercial Purposes

有关将NASA内容用于商业目的的更多信息,请阅读NASA广告指南商品指南。任何有关使用NASA内容或任何NASA标志的问题,都应直接联系华盛顿NASA总部的NASA通信办公室的Bert Ulrich

For more information on using NASA content for commercial purposes, please read NASA Advertising Guidelines and Merchandise Guidelines. Any questions regarding use of NASA content, or any NASA emblems, should be directed to Bert Ulrich in NASA’s Office of Communications at NASA Headquarters in Washington.

有关NASA参与纪录片和电影的信息,请参阅纪录片和虚构电影项目指南。

For information on NASA involvement in documentaries and films, please see documentary and fictional film project guidelines.

在书籍中使用NASA图片时,包含NASA标志或NASA员工的图片用于封面艺术或宣传内容可能需要获得许可。此外,NASA的图像通常可以在非宣传性质的出版作品中进行编辑使用。

For use of NASA images in books, clearances may be necessary for images that include any NASA logos or NASA employees to be used as cover art or in promotional content. Otherwise, NASA imagery can be generally used editorially within published works that are not promotional in nature.

如果NASA材料用于商业目的,包括广告,不得明示或暗示NASA对商业商品或服务的认可。

If the NASA material is to be used for commercial purposes, including advertisements, it must not explicitly or implicitly convey NASA’s endorsement of commercial goods or services.

如果NASA的图像中有可识别的人物,将其用于商业目的可能会侵犯此人的隐私权或公开权,应获得此人的许可。

If a NASA image includes an identifiable person, using the image for commercial purposes may infringe that person’s right of privacy or publicity, and permission should be obtained from the person.

目前的NASA员工,包括宇航员,不得出现在广告、促销或类似的商业材料中。

Current NASA employees, including astronauts, may not appear in advertising, promotional, or similar commercial material.

广告和促销内容不能拍摄NASA财产。

Commercials and promotional content cannot be filmed on NASA property.


天文·每日一图图像使用权限

About APOD Image Permissions

天文·每日一图(以下简称APOD)页面上的所有图像版权都归其原始所有者或机构所有。有些图片受版权保护,如欲公开或商业使用这些图片,必须书面征得所有者的许可。对于受版权保护的图像,在APOD图片来源行中标识了版权所有者(请参阅图像下的说明),并附有版权所有者地址的超链接。NASA的图片属于公共领域,使用指南请参阅上方内容。对于归其他所有者/机构所有的图像,请直接与他们联系以了解版权和权限问题。

All the images on the APOD page are credited to the owner or institution where they originated. Some of the images are copyrighted and to use these pictures publicly or commercially one must write to the owners for permission. For the copyrighted images, the copyright owner is identified in the APOD credit line (please see the caption under the image), along with a hyperlink to the owner’s location. NASA images are in the public domain, official guidelines for their use can be found here. For images credited to other owners/institutions, please contact them directly for copyright and permissions questions.

NASA和NASA中文网站均不能授权使用受版权保护的图像。如欲使用这些图片,请致函版权所有人。

Neither NASA nor NASAchina website can grant permission to use copyrighted images. For use of these images, please write to the copyright owners.